It seems like every holiday/season has its own must-have treat: turkey-Thanksgiving; candy canes- Christmas; Peeps- Easter; etc. But what is there for hurricane season? And why not raise hurricane relief funds with it? We asked ourselves these questions while eating a king cake (Mardi Gras's must-have treat) and decided to find the solution. Little did we know it would take a few years to do it. Naming the Hurricake was easy but creating a unique product that everyone would recognize as the hurricane season treat took multiple iterations, several pan prototypes, and many late nights. We've taste-tested hundreds of Hurricakes, sketched countless product designs, and even won a business plan competition along the way; however, the real satisfaction happened when we baked a Hurricake that didn't need an expensive pan or a pastry chef degree to make. We see this as a way to bring the Hurricake to everyone quickly whether you make one at home or pick one up at your local bakery. Furthering our mission of hurricane awareness through education and proactive hurricane relief fundraising is our goal. We're currently licensing our trademarks to businesses that want to sell Hurricakes and will be asking for a percentage of their Hurricake sales to go towards Hurricane Sandy relief efforts. Next hurricane season, we will begin selling hurricane-themed cookie-cutters, mixes, and Eyecing (eye of the hurricane + icing). Hurricakes are reactive this year in terms of Hurricane Sandy relief; however, our intentions are to make Hurricakes a tradition that is proactive in raising hurricane relief funds!Founder's family home near New Orleans following Hurricane Katrina.
Use the form below to contact us for media inquires, trademark licenses, to just say hello or comment on the Hurricake.